Yes, Yes, Yes… With nearly 2 billion people on Facebook every month, Facebook can be a powerful place to help people engage and connect with your charity.
Facebook is a great tool for connecting to the larger world and beyond your charity's network and community. It reaches out to those who may be interested in your work, connecting you to many; advocates, organisational networks, business community networks, and social communities.
Facebook, like many social medias is great for broadcasting and driving traffic to your website but Facebook also has many other tools. If your charity is a registered charity or not for profit then you may have the privilege of additional features installed on your charity’s Facebook Page.
Donate Button
All Charities are seeking donations and financial support and if your charity is registered then you need to grab people's attention whenever and wherever you can. Facebook provides the facility to set up a DONATE button on your Facebook page which can then link through to your website donation page. Make it easy for people to donate!
Events Promotion
If you are organising or promoting any events, Charity Fun Day, Event Festival, whatever it may be, promote it using the Facebook Event option. This allows you to schedule it into your Facebook posts as promotions and will notify all your Facebook followers. It will also allow followers to tag the event if they are interested. You; the charity, can then see how much interest it has gathered providing additional promotion and it can help increase awareness and attendance at events as well as new followers and supporters.
Thanks and Praise
Thanking members, donors, volunteers and fundraisers through your Facebook page can be awesome and can reach an even bigger audience through the share of a thank you message. You might want to upload a simple Thank You image which people can like and share.
Videos
You can upload videos to Facebook as simply as uploading an image. Make sure you video is in MP4 format. Why not create testimonial videos of charity members and how they got involved.
Create a thank you video, report back on the impact of specific fundraising campaigns and encourage your followers to share it.
If you found this article helpful or you think someone else might benefit from it then please feel free to share our website page or forward it on. Please don’t forget to give us a like on Facebook, a follow on Twitter for more articles or a thumbs up at the top of the page if you found it useful.