The suggestions below will help you in getting your website onto search engine listings.
Increasing Awareness of Your Website on Search Engines
The internet contains a huge amount of data, both good and bad. Finding information on the internet would be impossible if it were not for search engines which sift through the millions of web sites.
Meta data is usually made up of two parts :
Include keywords on your homepage
Make sure that keywords are included within sentences on your homepage. They should appear in a structured sentence and the search engine will analyse the sentence and automatically pick out the keywords.
Create back links
Having links to your site from other websites will also help a search engine robot to find your site. If a search engine robot is indexing another site and it comes to a link to your website, then it is likely to follow that link to your site where it will then index it. Having a link from another site to yours is called a ‘Back Link', the more sites that are linked to yours, the more likely a robot will index your site.
Give your web pages a sensible name
Name your pages with relevant words such as www.yourcharityname.org.uk/events/ rather than www.yourcharityname.org.uk/page1/. Having relevant names will first of all make it easier for people viewing the site (and easier for the web administator when editing pages!), but it can also help improve your search engine results as the search engine will also analyse the page address for keywords.
All Charity Edit websites automatically generate search engine friendly web page names.
Submitting your site to the search engine
Many search engines have their own database which lists all the websites that they index. You can often submit your site to these search engines for free. Some search engines/web hosts still charge for this service but Charity Edit do not recommend that you use the ‘pay for' submission. See the following link for how to submit your site, for free, to Google. You will need to create a free Google account, if you don't already have one.
Optimise your homepage
A search engine robot will scan the contents of webpages to analyse for keywords that could be used in a search. It is therefore important that the homepage contains words that could be used by someone trying to find your site. For homepages, most sites contain information about the charity and this is likely to contain the keywords that are used. If your homepage contains your charity name, and location (which sites often have) then this will help in improving where your site appears in a search.
A note about search engines