Keeping your charity website fresh and up to date

image of somebody working on a laptopYour charity website is the window to the world and may be the first port of call for potential clients, supporters, members, to find out more about your charity.  If your news or content is outdated then visitors will switch off and go elsewhere and will consider whether your charity is right for them.  Keeping a fresh and updated website is important for many reasons:

 

  • It shows that your charity still exists and your content is relevant.
  • It’s important for SEO - Search Engines carry out frequent indexing and will crawl through new content.
  • Search Engines reward websites that have fresh content regularly as they know it will be a relevant site to go to when recognised details are entered into the search criteria.
  • It keeps your audience informed and updated and will encourage more return website visitors which become loyal members, followers or supporters of your charity.

Keeping your website fresh may only take an hour or so a week, it doesn’t have to be difficult it's just a case of choosing the most appropriate method for your charity website.

Here are some ideas which you might want to use:

  • Create a blog
  • Create News pages
  • Client Testimonials
  • Adding videos
  • Include your Facebook or Twitter Feeds into your website
  • Promote Events relevant to your Charity or sector

Regular website visitors feel rewarded when they see updated content and will be encouraged to return again and again.

The more active your website is, the more activity it can generate, connecting to communities and social networks - people liking, sharing your website pages whether it be news articles, services or events,  your website is your shop window.